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In this episode, Christopher Burns and Catherine Ponomarenko discuss the transformative impact of AI on marketing and the job market. They explore how AI tools are being integrated into various marketing functions, from content creation to social media management, and the implications for job roles within the industry. The conversation also touches on personal uses of AI, concerns about its impact on employment, and the future of AI in marketing.

00:00 - Introduction to AI in Marketing

02:19 - The Impact of AI on Job Markets

04:30 - Utilizing AI Tools in Marketing

06:35 - AI in Content Creation and Copywriting

08:57 - AI in Contract Management and Legal Review

11:20 - AI in Technical Support and Troubleshooting

13:53 - AI in Social Media Management

16:28 - AI in PPC and Advertising

19:13 - AI in Web Development and Design

21:50 - AI in SEO and Content Strategy

28:30 - The Role of SEO in AI Recommendations

31:38 - Utilizing AI Chatbots for E-commerce

34:16 - AI for Small Business Marketing

37:29 - The Importance of SEO and Paid Search

39:00 - AI's Impact on Customer Interactions

40:47 - The Rise of AI in Content Creation

45:29 - Personal Uses of AI in Daily Life

49:16 - AI in Health and Wellness

52:52 - Addressing Fears Around AI Innovation

Tools Mentioned: 

- https://openai.com/index/chatgpt/

- https://gemini.google.com/u/0/app

- https://www.canva.com/

- https://www.heyorca.com/

- https://claude.ai/

#AI, #marketing, #digitalmarketing, #jobmarket, #contentcreation, #SEO, #PPC, #socialmedia, technology, #futureofwork

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